Since when do the masses know anything about design? The GAP caved because of public uproar but is that the way it should be? Sure the new logo was generified and unimaginative but the old one was nothing special either; it's just that people had become used to seeing it.
Unfortunately the generic design syndrome is pervasive what with web templates for anyone and clip art for the cheap and lazy.
It is my opinion that design should come from the intent of the client in concert with what s/he wants her/his customers' experiences to be. Not a bunch of text and shapes and colors slapped together to make something look "neat."
It is obvious that the new brand new brand logo for GAP was a victim of a corporate, heirarchical, bureaucratic, politically correct organization that was trying to please everyone and in the end pleased no one.
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